Increase Your Income With Video
May 28, 2008
It’s true. You really can increase your income with video.
Video right now is hot, for a number of reasons. I think reason 1 is that we all respond more to a movement and action than we do to the written word. It’s just the way we are. But also with video you can actually show a potential customer exactly what you’re talking about.
In fact there was a very effective advert for BMW cars a few years back. They were demonstrating the quality of the build. All they did was show the door closing and as it closed you heard the sound of quality. It’s hard to describe, but everyone knows the sound of a tinny door closing and the sound of something well made. By showing the action and playing the sound BMW established what they wanted. I think they used about 6 words in the advert.
Very effective.
Well, for online marketing the market leader for creating/capturing video has been Camtasia for a long time. Great if you have $299 to spare.
For those marketers who’d like to dabble with video and screen capture I have some good news. You can get an earlier version of Camtasia completely free. Read more
Podcast: Play in new window
Hack Into Hostgator?
May 26, 2008
Forgive the dramatic headline, but that’s the very serious possibility that Hostgator themselves are trying to fend off with an enforced change of passwords for their customers.
Just ahead of the long holiday weekend Hostgator sent out an astonishing email asking customers to login and get a new password – by providing their old password.
The email looks almost 100% like a phishing email and Read more
Easy Steps to Creating Your Own Product
May 26, 2008
Easy Steps to Creating Your Own Product Part 1
If you’ve been around the internet marketing world for a while, you’ll have heard so many different things about making money.
A couple of them are almost carved in stone.
The money’s in the list
and
You need your own product to make serious money
Well, I wouldn’t actually disagree with either of those, really, but what I would question is the advice you sometimes see about how easy it is to create your own product. The advice usually falls into one of the two variations shown below. Read more
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