Easy Steps to Creating Your Own Product
May 26, 2008
Easy Steps to Creating Your Own Product Part 1
If you’ve been around the internet marketing world for a while, you’ll have heard so many different things about making money.
A couple of them are almost carved in stone.
The money’s in the list
and
You need your own product to make serious money
Well, I wouldn’t actually disagree with either of those, really, but what I would question is the advice you sometimes see about how easy it is to create your own product. The advice usually falls into one of the two variations shown below.
1) Choose something you’re passionate about and start writing all you know about it. Before you know it, you’ll have a product ready for sale.
2) Just hire a writer and tell them what you want and within a few days you’ll have your own product to sell.
Yes, well, if it was really that easy there’d be a lot more products on the market. Let’s be honest, both of those scenarios have downsides.
1) You may love something (like golf, say) to bits, but who said that makes you capable teacher, or writer? It takes more than being passionate to create a product.
2) Seriously? Just find anything from $250 (if you’re lucky) to $1,000’s to get a product made speculatively? That’s even if you have that much spare cash to tie up for a while. A lot of people don’t. That’s kind of why they’re trying to make some money on the internet. 
So how can you create your own product, easily? Well, in truth I don’t think easy is a good way to describe it. You’re going to have to put some work in if you’re doing it yourself, or you’re going to have to dig deep into your pockets if you want somebody else to do it for you.
There is another way that is kind of halfway between those two extremes. You can buy PLR material and ‘finish it off’. PLR stands for Private Label Rights, meaning you can claim the material as your own and do pretty much whatever you want with it.
You see I don’t think most of us find it easy to get going on a product creation program. But if you have something that’s almost there, it’s easier to tweak it round to finish it. If you change the text a little to reflect the way you speak and think, it will be come truly your product. And it will take you a lot less time than starting from scratch. It’s usually cheaper too.
I’ll have more on PLR materials and how to use them in a series of future posts. If you’d like any particular questions answered just use the contact form to let me know. If I use your question I’ll put a link to your website.
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