Increase Your Income With Video
May 28, 2008
It’s true. You really can increase your income with video.
Video right now is hot, for a number of reasons. I think reason 1 is that we all respond more to a movement and action than we do to the written word. It’s just the way we are. But also with video you can actually show a potential customer exactly what you’re talking about.
In fact there was a very effective advert for BMW cars a few years back. They were demonstrating the quality of the build. All they did was show the door closing and as it closed you heard the sound of quality. It’s hard to describe, but everyone knows the sound of a tinny door closing and the sound of something well made. By showing the action and playing the sound BMW established what they wanted. I think they used about 6 words in the advert.
Very effective.
Well, for online marketing the market leader for creating/capturing video has been Camtasia for a long time. Great if you have $299 to spare.
For those marketers who’d like to dabble with video and screen capture I have some good news. You can get an earlier version of Camtasia completely free. They’ll probably try to hit up you a few times in email to upgrade to the latest version, for sure. But that’s not too bad. And the application, although an older version, is not too shabby at all.
Download it from Tech Smith.
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