What it takes to succeed in business.
June 5, 2008
How To Fail Without Even Trying
Now I’m not actually going to tell you how to fail, although you could argue that learning how to fail would help you avoid all the mistakes that generally lead to failure.
No, I’ve just read a very interesting – and insightful – blog post by Jon Leger that discusses what it takes to succeed. Some would say luck, some would say a rich parent, but the reality is that plenty of people succeed without either of those.
The reality is also that many, many people fail. In fact Jon says over 90% will fail. That’s a US statistic, but in the UK I think it’s about the same figure so I guess the 90% applies generally wherever you are in the world.
Jon uses some strong language in the post. Quite unlike him, he uses four-letter words that most people shy away from.
There’s nothing guaranteed to contribute to failure than an inability to get to grips with the most offensive four-letter word of all time – WORK.
Let’s be honest, no matter how clever, or lucky you are, it’s hard to beat work when it comes time to create success. I’m not talking about back-breaking work digging ditches, I’m talking about focused work to create your online success.
I’ve analyzed something like 40,000 questions and answers from beginner marketers and experienced marketers alike so I have a good idea where they fail – and where they succeed. I’ll share my observations in another post, but for now let me point you to an excerpt of Jon’s post with a link to the original. Well worth a read.
Depending on whose figures you’re looking at, in the USA, 90% of all new small businesses will fail in their first 5 to 10 years. My personal experience with folks who are trying to “make it” online is that the failure rate is higher and faster. Why? Because when things don’t go as planned many just give up and decide that they are unable to succeed on their own.
Is there a true key to success in running a business online? Yes, there is, and it’s largely psychological.
My wife and I were browsing a local mall recently, as we occasionally do to get out of the house and do something fun. I’m not a shopper — I hate shopping — but I love bookstores, so I always make it a point to stop at the Borders bookstore when we go. My wife calls me ..
Source: internet marketing
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